Do you consider your clown character to be part of a business? If you don’t, you probably should. And as a business, it is important that people have a way of finding you. Even if you only clown at charity events or parades, people will respect your time and talents more if you are able to present yourself as a business complete with business cards and a website.

You can have business cards, ads in the local magazines, or banners at the grocery store, but you will be missing out on business opportunities if you do not have a website. I am a firm believer that all businesses NEED a website. Today, it is more important than ever before for businesses to be on the Internet and have a website. You can create a web presence using social media sites like Facebook or Twitter, but I suggest also having a real website with your own domain name.

Clowns are some of the busiest people I know. Some have full time jobs during the week and still manage to do several parties on the weekend. Add to this a family, alley meetings, balloon jams, and Kids Night at the local restaurant, there isn’t much time left in the week. It is easy to say that you don’t have the time or money to build a website. Unfortunately, your customers are looking for entertainment for their next party on Internet and will start finding your competition because they did find the time and money needed to build a website.

Is your business down? Do you blame the recession? Do your friends seem to be busier with parties and events than you are? It is possible that the recession is not your problem, maybe customers don’t know about you and can’t find you on the Internet.

I plan to use this blog to present ideas for building an effective website and using it to grow your clowning business.